DIGITAL MARKETING IN 2018
It is not wrong to say that digital world has taken over the entire human existence once and for ever. Smart phones have become an eternal extension in our daily lives. For now the internet usage covers an evident professional and personal space of our lives. Within personal space, internet makes way to accommodate a separate online life altogether. With smart phones and Internet came such revolutions.
Similar changes has swept the marketing world as well, the good old television ads, bill board advertising falls behind while competing against the newer online marketing techniques. These traditional strategies only manage to reach a comparatively fewer audience contrary to the past or the online world for that matter. This shift is in fact bliss. For now, the newer and smaller business/brands need not spend risky sums of money to publicize and promote their brands. Digital marketing has thus powered small and medium businesses/brands but a well sought out digital marketing strategy is integral for any such growth.
A well devised digital marketing is alike a blueprint of achievable targets in terms of sales, website traffic benefitting the business altogether. Even prior to this execution, an undeniable vigilance must be taken to build a user interactive/easy to use website. The user interactive tools such as the subscription forms, feedback forms, testimonials helps drive a religious traffic to the website. Thus the website itself becomes a great marketing tool.
Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.
What catches on like a forest fire?
The Social media.
Social media and its potent is not the least unfamiliar. It is the viral trends, challenges that these platforms feed upon. One might never know what content has the potential to become viral. Therefore Social media campaign becomes an unforgiving marketing strategy.
Another crucial measure that will help any business grow is having well connected network. Having blog posts, reviews, sponsoring facebook/instagram post creates a web that will help grow the reach of the business.
Another advantage with marketing online is you can always check the efficiency of your strategies. Google analytics, organic search result ranking cues you on how well your marketing strategies are working. This in fact helps to make amendments that can help improve the performance of the website/business.
Thus a well devised digital marketing strategy becomes a complete win-win over any traditional marketing practice. Digital marketing is slowly turning to become only face of marketing.
So are you sorted with your marketing strategy?